Comments on: AIDA is an Old-School Writing Technique that Still Works in a Web World http://tutorialblog.org/aida-is-an-old-school-writing-technique-that-still-works-in-a-web-world/ High Quality Photoshop Tutorials, Tips and other Great Things... Thu, 19 Nov 2009 00:28:25 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Christopher Shelton - http://crshelton.blogspot.com http://tutorialblog.org/aida-is-an-old-school-writing-technique-that-still-works-in-a-web-world/comment-page-1/#comment-24990 Christopher Shelton - http://crshelton.blogspot.com Tue, 11 Nov 2008 18:22:42 +0000 http://tutorialblog.org/?p=2520#comment-24990 "You could try asking your potential customer an open-ended questions such as: “If I can show you a way to boost your Web site traffic, would you be interested?” Invariably, they’ll say “Yes!” Open-ended questions begin with “if,” “what”, “how” and so on. You don’t want to pose questions that can be answered with a simple “no” or “yes.” You want to get the wheels in your prospect’s head turning." This part of the article makes no sense to me. The question you use as an example *is* a simple yes or no question. So is the "good example" from the paragraph above that: "Would you like your website to generate more revenue." I see why we should use open-ended questions, but I'm not sure that the author of this article really understands the concept. “You could try asking your potential customer an open-ended questions such as: “If I can show you a way to boost your Web site traffic, would you be interested?” Invariably, they’ll say “Yes!” Open-ended questions begin with “if,” “what”, “how” and so on. You don’t want to pose questions that can be answered with a simple “no” or “yes.” You want to get the wheels in your prospect’s head turning.”

This part of the article makes no sense to me. The question you use as an example *is* a simple yes or no question. So is the “good example” from the paragraph above that: “Would you like your website to generate more revenue.”

I see why we should use open-ended questions, but I’m not sure that the author of this article really understands the concept.

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