Articles by: Michael Alexander

Package Your Content Vertically and Horizontally

Most companies—small and big alike—put their Web site content into silos with products in one silo, services in another silo, white papers in still another silo and so on. It may make sense to do it that way, but it doesn’t go far enough to play into the way site visitors search for info. It’s too much to expect most people to hop, skip and jump from one silo to the next to mentally assemble the information they’re looking for. Think about also creating content packages around a key product,... [Continue reading this tutorial]

Read this Article about Headlines Now if you Know What’s Good for You

You can learn an awful lot about how to write compelling headlines from studying your junk mail. I get a lot of it because of a dead relative. Naw, I don’t mean the poor guy is sending me junk mail from the great beyond. He passed away and his mail is being forwarded to my house. He was a good-hearted man who gave money to just about every charity that came begging. He also belonged to a number of civic organizations, subscribed to a variety of magazines and bought stuff from catalogs. His... [Continue reading this tutorial]

Here’s What’s on My Apple iPhone Today

On the side, I write for a few blogs, one of which is AppCraver, an Apple iPhone applications review site. With each review I do, I get smarter about which apps are truly useful to people like you and me. Here’s what’s been on my iPhone lately: Bringing in the reads and feeds The best news app I’ve come across is Mobile News Network. It’s AP news that you can configure in a variety of ways: top news, local news, sports, business, politics and on and on. The interface is super... [Continue reading this tutorial]

New Searchable Scanned Docs and a Common Screw Up

I mention Google so often that many people must think I’m getting paid by the company. Just for the record, they don’t pay me. I just can’t help myself–Google is always doing cool things. Recently, Google said it is now able to use optical character recognition to index scanned documents stored as Adobe PDFs. Previously, the company rarely scanned docs because it couldn’t be sure of the search results. According to Google’s blog: While we’ve indexed documents... [Continue reading this tutorial]

Use Flickr to Find Images Free and Easy

Photo by Sidelong Dozens of Web sites offer royalty- and copyright-free photographs and other images. I can’t imagine having to buy stock photos and art these days, although I have many times before. I use stock.xchng and Big Stock Photo often. The photos are generic, one-size-fits-all but they get the job done with no money up or down. Lately, I’ve been using photos posted on Flickr Creative Commons. There’s an astounding variety of photos to choose from–many of them are... [Continue reading this tutorial]

Here’s How to Use Blogging to Promote Your Business

When clients ask me if they should write a blog, I always respond: “Heck yeah.” I’m all about quality content and the more keywords you can get into your pages the better off you’ll be, at least I think so. Blogging is just another way to feed searchbots. After reading Josh Bernoff’s “Time to Rethink Your Corporate Blogging Ideas,” report, I’ll be more inclined to reply “That depends,” the next time the question comes up.  Bernoff is an... [Continue reading this tutorial]

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