Self-Promotion Tutorials

5 Ways to Advertise without a Budget

You’ve decided to go into business for yourself as a freelancer. You have your business idea, your preferred niche, and some contacts and potential clients. How do you get new clients without paying a lot for advertising? Here are five tips for advertising without a budget: learn more  Read More →

5 Ways to Promote Yourself as a Freelancer

Success as a freelancer, whether writing, graphic design, etc., depends on self-promotion. Many of us were taught as children that it is considered impolite to brag about ourselves. However, that is exactly what we need to do as freelancers. Here are five ways to promote yourself as a freelancer: learn more  Read More →

How to Get More People to Do Business With You

If you’re like me, you get at least a few newsletters a week. You might even get some every day, like I do from NewEgg, a digital merchant that I have come to rely on for good deals and fast service. (No, I don’t have stock in the company. I’m just a happy customer, so I’m willing to let them spam me every day during the holiday season.) You’re selective about the newsletters you get, because if you opted into everyone that came along, you’d spend more time opening... learn more

How to Build Your Business During a Recession

Marketwire, a press-release distribution service, has a free white paper aimed at helping you market your products and services when you must do more with less in these tough economic times. “Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources,” suggests creative strategies for improving search engine optimization, engaging social media communities, maximizing online communications, reaching out to journalists, setting goals and measuring results. learn... learn more

How to Make Your Site is Journalist Friendly and Increase Publicity

There isn’t a journalist alive who doesn’t use the Web to develop story ideas, find breaking news, research feature articles and more. Here are some of the primary reasons a journalist might want to visit your site: learn more  Read More →

AIDA is an Old-School Writing Technique that Still Works in a Web World

I work with a few Web designers, who, from time to time, send a Web copy writing job my way. So, when those designers ask me for a few blurbs for a Web design, tips about search engine optimization, or how to write proposals that actually work, I’m always happy to oblige. A few weeks back, when a designer friend asked me to take a look at his email pitch, I decided I would fill him in on AIDA, which is short for Attention, Interest, Desire and Action. It’s a writing technique I learned back... learn more

One or multi paged portfolios

When an artist starts to make a personal portfolio, they always make at least 2 different kinds of portfolio templates ( well, I made 5 ). and then they have to consider many styles, single page, multi, flash and so on… I’m going to make your life just a little bit easier explaining the pros and cons of one-page versus multi-paged portfolios. learn more  Read More →

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