Use Customer Success Stories to Promote Your Web Design Business
Wednesday, November 19th, 2008
Customer success stories–also referred to as case studies–are a terrific way to bolster your Web and print marketing business. They’re convincing because they provide third-party testimonials of how a customer used your service to solve a problem.
You can write customer success stories as narratives (like magazine articles) or structure them in a format that you use with all your success stories. For marketing, I prefer the structured approach because I can get the point across with less copy than a narrative form.
Business people are willing to read more than consumers but I still believe brevity is better for case studies, especially when published as a Web page or in an e-newsletter. One or two pages does the trick for me.
My approach to writing success stories is to first state the problem, then describe how the company’s product or service solved the problem, and then wrap up with the benefits of the solution or what most business people would call their ROI, or “return on investment.” (more…)
). and then they have to consider many styles, single page, multi, flash and so on… I’m going to make your life just a little bit easier explaining the pros and cons of one-page versus multi-paged portfolios.
