You are now browsing: Website Promotion

The Basics: How to use StumbleUpon to Increase Your Website Traffic

The title says it all; we create websites, blogs, wikis, forums, profiles and so on because we want increased traffic. Why else would tools like Facebook and Twitter be increasing at such a staggering rate? By this point, you’ve got to be familiar with the essentials, at least Facebook, if not Myspace as well, and maybe you’re starting to familiarize yourself with Twitter.  But have you heard of StumbleUpon?  Read More →

Here’s What’s on My Apple iPhone Today

On the side, I write for a few blogs, one of which is AppCraver, an Apple iPhone applications review site. With each review I do, I get smarter about which apps are truly useful to people like you and me. Here’s what’s been on my iPhone lately: Bringing in the reads and feeds The best news app I’ve come across is Mobile News Network. It’s AP news that you can configure in a variety of ways: top news, local news, sports, business, politics and on and on. The interface is super... 

How to Decide what is Newsworthy for Your Press Release

I’ve embarked on a series of posts on press relations and so far, I’ve covered the benefits of writing press releases and how to format them. What are the potential topics you might consider for your press release–what is newsworthy, in other words–is today’s topic. I’ll tell you soon on how to write and shape copy for your press release for maximum exposure online. What’s newsworthy is often common sense but it can also be subjective. It’s something... 

12 Things You Should Know about Formating Press Releases

How many times have you gone to your mailbox, flipped through the envelopes and tossed the junk mail in the recycle bin unopened? All the time, right? Journalists do the same thing with most press releases they receive, whether sent by snail mail or email. As I wrote the other day, I’m planning on writing a series of posts on how to put news about your business into press releases, how to get people to read them and (one hopes) to act on them. I’ve already written about the benefits of... 

Journalism’s ‘Dirty Little Secret’ Helps You and Your Clients

I was collaborating with a designer friend a couple of weeks back on a Web site for a small, but ambitious, client. The client’s primary interest was presenting his business in the shiniest possible way–no surprise there. But I raised the point with him that although we could build an awesome-looking and functional site for him, there was a lot more to think about than the site’s look and feel. Content matters, as we all know. My point with this client was that he needed to put... 

How to Build Your Business During a Recession

Marketwire, a press-release distribution service, has a free white paper aimed at helping you market your products and services when you must do more with less in these tough economic times. “Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources,” suggests creative strategies for improving search engine optimization, engaging social media communities, maximizing online communications, reaching out to journalists, setting goals and measuring results.  Read More →

When you try to please everyone, everyone goes home unhappy

When I do Web work–whether solo or in collaboration with a Web designer–I’m always mindful that we need to keep things simple. Sometimes keeping things simple forces us to compromise more than we would like or generalize in the interest of time and money (for us and the client’s). Ironically, when you tend to over simplify, that’s when many situations tend to get really messy. Most Web sites are tailored to a specific audience–business or consumer. How to structure... 

Improve Your SEO Part 3 - Attention To Detail

Welcome to the final installment of “Improve Your SEO.” This topic has been spread over three posts, so if you haven’t already, check out part 1 and part 2 of the series. This final post will concentrate on the final touches of Search Engine Optimization (SEO), which you can implement to improve the performance of your site. The topics have been broken down with examples to give you a better understanding of how you can implement the changes. This tutorial will cover splash pages,... 

How to Make Your Site is Journalist Friendly and Increase Publicity

There isn’t a journalist alive who doesn’t use the Web to develop story ideas, find breaking news, research feature articles and more. Here are some of the primary reasons a journalist might want to visit your site:  Read More →

Use Customer Success Stories to Promote Your Web Design Business

Customer success stories–also referred to as case studies–are a terrific way to bolster your Web and print marketing business. They’re convincing because they provide third-party testimonials of how a customer used your service to solve a problem. You can write customer success stories as narratives (like magazine articles) or structure them in a format that you use with all your success stories. For marketing, I prefer the structured approach because I can get the point across... 

Next Page »