News Tutorials

Package Your Content Vertically and Horizontally

Most companies—small and big alike—put their Web site content into silos with products in one silo, services in another silo, white papers in still another silo and so on. It may make sense to do it that way, but it doesn’t go far enough to play into the way site visitors search for info. It’s too much to expect most people to hop, skip and jump from one silo to the next to mentally assemble the information they’re looking for. Think about also creating content packages around a key product,... learn more

Read this Article about Headlines Now if you Know What’s Good for You

You can learn an awful lot about how to write compelling headlines from studying your junk mail. I get a lot of it because of a dead relative. Naw, I don’t mean the poor guy is sending me junk mail from the great beyond. He passed away and his mail is being forwarded to my house. He was a good-hearted man who gave money to just about every charity that came begging. He also belonged to a number of civic organizations, subscribed to a variety of magazines and bought stuff from catalogs. His... learn more

Here’s How to Use Blogging to Promote Your Business

When clients ask me if they should write a blog, I always respond: “Heck yeah.” I’m all about quality content and the more keywords you can get into your pages the better off you’ll be, at least I think so. Blogging is just another way to feed searchbots. After reading Josh Bernoff’s “Time to Rethink Your Corporate Blogging Ideas,” report, I’ll be more inclined to reply “That depends,” the next time the question comes up.  Bernoff is an... learn more

Cross This Line and You’re Dead and Other Writing Tips

My first writing job was for a small small publishing company that published magazines for consumer electronics and major appliance retailers. Writing for trade magazines is not as glamorous as writing for consumer magazines but the pay is a heck of a lot better. It was one of those places where the writers did the work of two times as many people. We pounded copy like crazed monkeys including nights and Saturdays when deadlines were on top of us. I wrote my ass off and I learned a lot, thanks to... learn more

More Linking and Less Talking

Like most people, I need to practice more and preach less. For example, I need to verify that I’ve done all I can when I create internal and external links and spend more timing chasing inbound links to my sites. It’s hard for me to find the time. I have to visit my rich aunt every day at the nursing home to make sure she signs the will I drew up. She likes to talk a lot. Google reminded me not long ago that I should pay more attention to my links. The Big G ran on its Official Goggle... learn more

15 Things Writing for eBay Can Teach You about Writing for the Web

Do you ever sell stuff on eBay? I used to be an eBay fool. I sold everything in my house I no longer wanted. I sold stuff I inherited but couldn’t use. I sold leftover motorcycle parts when I was building my 1977 Honda CB750 cafe racer. I even sold two cars. Over about 5 years, I completed 715 transactions. My feedback rating is 98.9 percent, which is better than most sellers’ when you start getting into high numbers of transactions. Heck, eBay gave me a purple star, but I forget what... learn more

Your Press Release Wants to Be Free

So you’ve written a great press release, properly formatted it and packed it with all the newsworthiness you could muster. Now what? It’s time to set your news release free. I’ve written some about using email to spread your news and that’s a topic I plan to elaborate on sooner or later. You can usually count on getting terrific results by tailoring your email press message to specific journalists, much in the same way a highly tuned email sent to your customers who have opted... learn more

What You Need to Know about Writing Press Releases

So far, I’ve written about the value of press releases, how to decide what is newsworthy and how to format your press releases. Now, I’m going to tell you a bit about how to write copy for your press release. I’ve also written a few times about where to put your keywords on the front (the copy your readers see) and the back (the HTML that searchbots see) of your Web pages. Keep your keywords in mind when you’re writing press releases. They’re particularly important and I’ll... learn more

What’s With Metadata?

Metadata. We’ve heard the word over and over. If we use Adobe Bridge, or select File Info inside any of the Adobe products, we interact with metadata. But why bother with metadata? In this post, let’s look at why we might want to pay more attention to and actually use metadata. Metadata is descriptive information. It becomes especially useful and important when our images and our designs are sent out into the world. Applying good metadata assists in finding our images again. It lets us share... learn more

How to Build Your Business During a Recession

Marketwire, a press-release distribution service, has a free white paper aimed at helping you market your products and services when you must do more with less in these tough economic times. “Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources,” suggests creative strategies for improving search engine optimization, engaging social media communities, maximizing online communications, reaching out to journalists, setting goals and measuring results. learn... learn more

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