Back in April, Facebook rolled out the Send button, a function that provided a simple and direct way for users to privately share content through the platform. Though it has not garnered as much attention as the Like button, this feature can be viewed a huge success considering that the social network says it has already been installed on more than 100,000 sites. Nearly two months later, Facebook has followed up the Send button with a new feature called Send Dialog. In this article, we will discuss the feature in more detail and explain how a marketer can take advantage of the Send Dialog to engage their audience. Read more
There are WordPress addons available for just about any function — including automatic promotion of your blog posts! This article is specifically aimed at folks who are new to blog promotion or want to start their first website marketing campaign but aren’t sure where to begin. The great thing is, these plugins are so simple to set up, there’s absolutely no reason why you shouldn’t be using these tactics to increase your blog’s following.
Here’s a guide to some of the best WordPress plugins for automating your blog promotion tasks without spending a lot of money. Read more
Humor me for a moment and go dig out a copy of the White Pages — you remember, it’s that 10-pound behemoth gathering dust under the sink. Now, flip it open to any page and tell me the truth? Are you pulled into the content? Do you have any desire to continue reading or have you already closed it up and moved on to the next thing?
Online or offline, people constantly come across content and make a split-second decision about whether to stay or go. Often, the decision is made before the content is even assessed. It’s a sub-concious decision to leave based purely on looks. Read more
A friend of mine just earned his real estate license and now he’s in the process of setting up office online. He’s already familiar with WordPress, so he came to me and asked if I had any advice on using WordPress for a real estate website. WordPress is really the hot ticket for building real estate site right now, which is both good and bad.
On the one hand, the demand for real estate themes and plugins has encouraged innovation among developers and they’re coming up with some pretty neat tools for agents to use when managing their properties online. On the other hand, you want to make sure that your website stands out from the crowd of similarly-themed websites so that you can attract clients and impress them with your marketing skills and web savvy. For an agent, a good website shows potential clients that they have 21st century skills and can do what it takes to sell a home in this tough market.
So, in answer to his question I rounded up a list of the top WordPress themes for building a real estate website that is sure to stand out in a crowd and help you—and your listings—get noticed. Read more
I’ve recently been working on a project to design a daily email newsletter that will be powered by MailChimp’s RSS to Email option. In some ways using RSS limits the design, however by automating the email campaign the site owner can focus on creating content rather than delivering content.
The challenge for this email campaign is to create a template that can accommodate between 4 and 8 articles with photos and summaries, a spot for advertising, branding options and of course space for all the “required” information to be can-spam compliant. Oh yeah, the content all needs to fit together elegantly and encourage users to take action by visiting the site, bookmarking an article, etc. What’s the best way to fit that much information in an email and keep it organized?
I went looking for inspiration on Emailium, and found a collection of content-heavy email designs proving that it is indeed possible to fit a mountain of information into a document no more than 600 pixels wide. Want to be inspired, too? Check out this list of email designs for content-heavy newsletters and publishing sites.
Emailium, an inspiration database for designers who create email marketing campaigns, opened their public beta today. The site is free to join for now, although it makes no mention of what the prices might be once the public beta is over.
The company describes itself as “A filterable, sortable, categorizable, global database of email campaigns for competitive research, design inspiration and industry analysis.” In other words, Emailium is to email marketing what cssmania.com is to web design. Read more