Social Media Tutorials

Is Your Website Ready for Pinterest?

Whether you’re blogging or building a business, chances are you’ve heard about Pinterest. Are you already using the up-and-coming social bookmarking site? A lot of people are, and early adopters are proving the site can be a powerful tool for businesses that want to build their brand online. Even if you’re not sure that your business needs a Pinterest profile, it’s a smart idea to make sure that your website is ready for Pinterest. After all, Pinterest users are busy pinning... learn more

Twitter Advertising: How to Get Promoted on Twitter

After years with no clear path to monetization, Twitter now offers three different methods for advertising or “promoting” your business: Promoted Accounts, Promoted Trends, and Promoted Tweets. Which service is right for you will vary depending on the type of campaign you’re planning. Do you want to acquire followers? Build buzz around a new product? Or, just spread your message as far as possible through the Twittersphere? The first step is understanding how Twitter’s Promoted... learn more

Free WordPress Plugins and Add-ons to Promote Your Blog On Autopilot

There are WordPress addons available for just about any function — including automatic promotion of your blog posts! This article is specifically aimed at folks who are new to blog promotion or want to start their first website marketing campaign but aren’t sure where to begin. The great thing is, these plugins are so simple to set up, there’s absolutely no reason why you shouldn’t be using these tactics to increase your blog’s following. Here’s a guide to some of... learn more

Social Networking Software: 12 Ways to Build the Next Facebook

Do you want to be the next YouTube, Flickr, Match.com or Facebook? Then, you need to find the right social networking software. Dating sites, friend networks, video sharing portals are all built on networking platforms that give members control over their personal profile and encourage user-generated content. If you can get it right, Social Networking is the key to the kingdom. You will never have to worry about your next blog post, because users will post and manage their own content. You will be... learn more

Facebook Connect: Plugins to Integrate FB and WordPress

When I first decided it was time to add Facebook Connect to a website, I figured it would be no big deal. Facebook is a social media powerhouse, I figured, so they must have tools to simplify the process. Plus, I use WordPress! So I was fairly confident that some enterprising developer had already created a plugin that would add Facebook Connect to the blog with a few clicks. Boy was I naive. Adding Facebook to a WordPress site is harder than it sounds. I spent days testing out plugins with varying... learn more

Target Your Marketing Campaign with Facebook Ads

Facebook ads are quickly becoming the top choice for targeted online ad campaigns. Whether your goal is lead generation, sales, or improving brand recognition, a targeted campaign will always have better results. Google Adwords used to be the king of online ad campaigns because they can target users based on their current search priorities. Facebook ads are the next generation of targeted text ads. Learn how to get started and why you should create a Facebook ad. learn more  Read More →

5 Ways to Prevent Social Media Disaster

As the NFL season kicks off in the U.S., I’m just waiting for this year’s top end zone celebration to be someone pulling an iPhone out of their pants and sending out a tweet or updating their Facebook status with a misplaced comment that reveals the team’s new playbook. Social media continues to pop up in unexpected places. But, what’s wildly entertaining for us, could be considered disaster to an NFL team. In fact to prevent loose lips (or careless keyboarding), the NFL... learn more

How to Measure Success in Social Media Part Two

Last week I discussed how as a company or a business you can measure success with social media marketing. I stressed the importance of choosing the right metrics (ie: click-through-rates not twitter followers) and suggested some software that could help. Today I’m going to get into more specific ways you can measure social media success. One of the biggest questions people have about social media is how to track sales. Hotels want to know how many “heads in beds” they can get... learn more

How to Track and Measure Success in Social Media

Social media is one of the biggest buzzwords of 2009. You can’t even turn on the news without hearing terms like tweet, poke, event invitation, or profile wall. We see it in commercials, on billboards and even celebrities, athletes and government officials are using it. While a select few — Guy Kawasaki — have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company. ... learn more

How To Create a Custom Myspace 2.0 Page

Last time I discussed how to make a professional looking Myspace page — 1.0. Customizing social media pages is an important for skill for designers, musicians and others. The ability to create custom backgrounds and designs for myspace, twitter, etc. can become a lucrative business model for savvy designers. Compared to many other social networking sites, Myspace offers the most flexibility in the layout and design of a profile page. Today I’m going to go over how to customize a Myspace... learn more

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