Tutorial Blog » Social Media

Twitter Advertising: How to Get Promoted on Twitter

Barbara Holbrook — Tue, 27 Sep 2011 19:00:25 +0000

After years with no clear path to monetization, Twitter now offers three different methods for advertising or “promoting” your business: Promoted Accounts, Promoted Trends, and Promoted Tweets. Which service is right for you will vary depending on the type of campaign you’re planning. Do you want to acquire followers? Build buzz around a new product? Or, just spread your message as far as possible through the Twittersphere?

The first step is understanding how Twitter’s Promoted advertising works and the benefits of each service. Once you know how Twitter can promote your business, you will be able to choose the best strategy for your social media campaign. So, let’s begin with an overview of each type of Twitter Promotion. (...)
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Free WordPress Plugins and Add-ons to Promote Your Blog On Autopilot

Barbara Holbrook — Thu, 14 Jul 2011 18:56:47 +0000

There are WordPress addons available for just about any function — including automatic promotion of your blog posts! This article is specifically aimed at folks who are new to blog promotion or want to start their first website marketing campaign but aren’t sure where to begin. The great thing is, these plugins are so simple to set up, there’s absolutely no reason why you shouldn’t be using these tactics to increase your blog’s following.

Here’s a guide to some of the best WordPress plugins for automating your blog promotion tasks without spending a lot of money. (...)
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Social Networking Software: 12 Ways to Build the Next, Best Social Network

Barbara Holbrook — Tue, 16 Feb 2010 20:01:23 +0000

Do you want to be the next YouTube, Flickr, Match.com or Facebook? Then, you need to find the right social networking software. Dating sites, friend networks, video sharing portals are all built on networking platforms that give members control over their personal profile and encourage user-generated content.

If you can get it right, Social Networking is the key to the kingdom. You will never have to worry about your next blog post, because users will post and manage their own content. You will be free to focus on the important stuff like marketing, partnerships and monetization.

Of course, great social networks need great software. No one wants to play on a slow network and users won’t create profiles if they think your software isn’t secure. When choosing a social networking platform, you need to make sure the software looks professional, is stable and will be around for the long haul.

Here are the programs and platforms you’ll encounter in your search for social networking software. (...)
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Facebook Connect: Plugins to Integrate FB and WordPress

Barbara Holbrook — Fri, 12 Feb 2010 02:05:29 +0000

When I first decided it was time to add Facebook Connect to a website, I figured it would be no big deal. Facebook is a social media powerhouse, I figured, so they must have tools to simplify the process. Plus, I use WordPress! So I was fairly confident that some enterprising developer had already created a plugin that would add Facebook Connect to the blog with a few clicks.

Boy was I naive. Adding Facebook to a WordPress site is harder than it sounds. I spent days testing out plugins with varying degrees of success. Each plugin had it’s own set of quirks, Facebook features that worked or didn’t, one plugin even shut down the whole site!

Luckily, integrating Facebook was not a total FAIL. After much testing and tribulation, Facebook Connect is now humming along happily. Visitors can login and comment using their Facebook ID, post comments back to their main stream, join the fan page with a single click and a handful of other nifty Facebook features that encourage visitor loyalty and interaction.

Take the benefit of my experience, and read this article before you begin the process of adding Facebook Connect to your WordPress website. Here are 3 different WordPress plugins for installing Facebook Connect. (...)
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Target Your Marketing Campaign with Facebook Ads

Barbara Holbrook — Wed, 04 Nov 2009 18:00:29 +0000

Facebook ads are quickly becoming the top choice for targeted online ad campaigns. Whether your goal is lead generation, sales, or improving brand recognition, a targeted campaign will always have better results.

Google Adwords used to be the king of online ad campaigns because they can target users based on their current search priorities. Facebook ads are the next generation of targeted text ads.

Learn how to get started and why you should create a Facebook ad. (...)
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5 Ways to Prevent Social Media Disaster

Spencer Spellman — Wed, 07 Oct 2009 18:00:00 +0000

As the NFL season kicks off in the U.S., I’m just waiting for this year’s top end zone celebration to be someone pulling an iPhone out of their pants and sending out a tweet or updating their Facebook status with a misplaced comment that reveals the team’s new playbook.

Social media continues to pop up in unexpected places. But, what’s wildly entertaining for us, could be considered disaster to an NFL team. In fact to prevent loose lips (or careless keyboarding), the NFL has created strict social media guidelines for players on game day.

The popularity of social media, has caused many disasters for corporations around the globe including(...)
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How to Measure Success in Social Media Part Two

Spencer Spellman — Fri, 25 Sep 2009 18:00:03 +0000

Last week I discussed how as a company or a business you can measure success with social media marketing. I stressed the importance of choosing the right metrics (ie: click-through-rates not twitter followers) and suggested some software that could help.

Today I’m going to get into more specific ways you can measure social media success. (...)
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How to Track and Measure Success in Social Media

Spencer Spellman — Fri, 18 Sep 2009 18:00:49 +0000

Social media is one of the biggest buzzwords of 2009. You can’t even turn on the news without hearing terms like tweet, poke, event invitation, or profile wall. We see it in commercials, on billboards and even celebrities, athletes and government officials are using it.

While a select few — Guy Kawasaki — have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company.

As more and more companies begin to use social media marketing, this question follows, “How do you measure social media success?” (...)
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How To Create a Custom Myspace 2.0 Page

Spencer Spellman — Mon, 17 Aug 2009 18:00:46 +0000

Last time I discussed how to make a professional looking Myspace page — 1.0. Customizing social media pages is an important for skill for designers, musicians and others. The ability to create custom backgrounds and designs for myspace, twitter, etc. can become a lucrative business model for savvy designers.

Compared to many other social networking sites, Myspace offers the most flexibility in the layout and design of a profile page.

Last time I discussed how to create a professional-looking page with the older Myspace. Today I’m going to discuss how to customize a Myspace profile with the new Myspace 2.0. (...)
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5 Ways to Market Your Blog With Twitter

Spencer Spellman — Thu, 30 Jul 2009 18:00:41 +0000

It’s no surprise that Twitter has quickly risen in popularity among social networks. Few national and local newscasts can go an episode without mentioning the powerful tool. It’s almost become a competition to see who can gain the most followers or who can follow the most celebrities.

As a blogger, there are many different ways you can promote your website through Twitter.Here are 5 ways to market your blog with Twitter.(...)
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