Tutorial Blog » Social Media

Target Your Marketing Campaign with Facebook Ads

Barbara Holbrook — Wed, 04 Nov 2009 18:00:29 +0000

Facebook ads are quickly becoming the top choice for targeted online ad campaigns. Whether your goal is lead generation, sales, or improving brand recognition, a targeted campaign will always have better results.

Google Adwords used to be the king of online ad campaigns because they can target users based on their current search priorities. Facebook ads are the next generation of targeted text ads.

Learn how to get started and why you should create a Facebook ad. (...)
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5 Ways to Prevent Social Media Disaster

Spencer Spellman — Wed, 07 Oct 2009 18:00:00 +0000

As the NFL season kicks off in the U.S., I’m just waiting for this year’s top end zone celebration to be someone pulling an iPhone out of their pants and sending out a tweet or updating their Facebook status with a misplaced comment that reveals the team’s new playbook.

Social media continues to pop up in unexpected places. But, what’s wildly entertaining for us, could be considered disaster to an NFL team. In fact to prevent loose lips (or careless keyboarding), the NFL has created strict social media guidelines for players on game day.

The popularity of social media, has caused many disasters for corporations around the globe including(...)
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How to Measure Success in Social Media Part Two

Spencer Spellman — Fri, 25 Sep 2009 18:00:03 +0000

Last week I discussed how as a company or a business you can measure success with social media marketing. I stressed the importance of choosing the right metrics (ie: click-through-rates not twitter followers) and suggested some software that could help.

Today I’m going to get into more specific ways you can measure social media success. (...)
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How to Track and Measure Success in Social Media

Spencer Spellman — Fri, 18 Sep 2009 18:00:49 +0000

Social media is one of the biggest buzzwords of 2009. You can’t even turn on the news without hearing terms like tweet, poke, event invitation, or profile wall. We see it in commercials, on billboards and even celebrities, athletes and government officials are using it.

While a select few — Guy Kawasaki — have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company.

As more and more companies begin to use social media marketing, this question follows, “How do you measure social media success?” (...)
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How To Create a Custom Myspace 2.0 Page

Spencer Spellman — Mon, 17 Aug 2009 18:00:46 +0000

Last time I discussed how to make a professional looking Myspace page — 1.0. Customizing social media pages is an important for skill for designers, musicians and others. The ability to create custom backgrounds and designs for myspace, twitter, etc. can become a lucrative business model for savvy designers.

Compared to many other social networking sites, Myspace offers the most flexibility in the layout and design of a profile page.

Last time I discussed how to create a professional-looking page with the older Myspace. Today I’m going to discuss how to customize a Myspace profile with the new Myspace 2.0. (...)
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5 Ways to Market Your Blog With Twitter

Spencer Spellman — Thu, 30 Jul 2009 18:00:41 +0000

It’s no surprise that Twitter has quickly risen in popularity among social networks. Few national and local newscasts can go an episode without mentioning the powerful tool. It’s almost become a competition to see who can gain the most followers or who can follow the most celebrities.

As a blogger, there are many different ways you can promote your website through Twitter.Here are 5 ways to market your blog with Twitter.(...)
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Top 10 Social Networking Sites

Spencer Spellman — Tue, 28 Jul 2009 18:00:00 +0000

Everyone knows about the top social networking sites. Most people would agree that Myspace, Twitter and Facebook are the best social networks, but how about beyond that?

Although Myspace, Twitter and Facebook are some of the most recognized networks, many people around the world don’t use them. So, where do all the social networks rank? Below I’ve listed in order the top 10 social networks, taking factors into mind like registered users, funtionality and unique visitors. (...)
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Making a Professional Myspace Page

Spencer Spellman — Thu, 16 Jul 2009 18:00:12 +0000

Myspace has increasingly come under more pressure over the last year with the continued rise of Facebook and the popularity of Twitter. However, there are some things you can do with Myspace that you can’t necessarily do with some of the other social networking sites.

For small business owners, a customized Myspace page can be a place to easily promote music, artwork, professional services and more. Here are some ways to make your Myspace page look professional. (...)
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5 Twitter Applications for Business

Spencer Spellman — Wed, 15 Jul 2009 20:00:29 +0000

If Twitter wasn’t in the media spotlight already, it’s certainly come out in the last few weeks with the competition between CNN and Ashton Kuchar to get a million followers and the massive use of it with the conflict in Iran.

Although many people are using it for fun, there’s a wide-range of people that are using Twitter for business. Whether an Internet marketer or a small business owner, many businesses are tapping into twitter power.

Get started with the Top 5 Twitter Apps for businesses

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What Makes a Good Facebook Fan Page

Spencer Spellman — Sat, 11 Jul 2009 18:00:57 +0000

Over the last year, and especially the last few months, Facebook fan pages have quickly risen in noteriety. The launch of the new Facebook a few months ago shot fan pages into the spotlight as it allowed fan pages to be more customizable.

Fan pages also became more like profile pages, in that status updates now appear in feeds. Over the last month, fan pages have gotten even more publicity, as Facebook announced that administrators could create vanity urls for their fan pages. All of this begs the question: What makes a good Facebook fan page? (...)
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