Facebook Fan Page Versus Facebook Groups
May 10, 2009 by Spencer Spellman · 1 Comment
With the current craze over Facebook among college students and now even among older people, it’s almost taboo not to have a profile on Facebook. The popular social networking site boasts around 150 to 200 million users worldwide.
If you’re like most people, you have a decently-filled out profile. You’ve probably listed a few of your favorite movies, put down your high school and posted a couple photos. Now that you’ve gotten this far, it’s time to spread your wings.
Facebook is about social networking, so it’s time to actually do get social and do some networking with people other than your spouse or that crush from high school you really don’t remember. A couple of the best ways Facebook allows users to do this is through fan pages and groups. Read more
The Basics: How to use StumbleUpon to Increase Your Website Traffic
May 2, 2009 by Spencer Spellman · 3 Comments
The title says it all; we create websites, blogs, wikis, forums, profiles and so on because we want increased traffic. Why else would tools like Facebook and Twitter be increasing at such a staggering rate? By this point, you’ve got to be familiar with the essentials, at least Facebook, if not Myspace as well, and maybe you’re starting to familiarize yourself with Twitter. But have you heard of StumbleUpon? Read more
Myspace vs Facebook: Is Myspace Still Relevant?
April 30, 2009 by Spencer Spellman · 3 Comments
It seems like it was just yesterday when Myspace was the rave. Users could customize their own backgrounds, add music and videos and write on each others’ pages. Yet with the rapid growth of Facebook and now Twitter, it seems that Myspace has just been left in the dust. This begs the question, is Myspace still relevant? Should you even consider deleting your Myspace account?
Like all social networking sites and especially new startups, Myspace has come up against some bumps in the road, including how to deal with spammers, inappropriate content, privacy and most importantly for their creators, how to make money. Two of the biggest turnoffs recently for Myspace users has been advertisement and spammers.v Read more
Eye for Travel’s Social Media Strategies
April 16, 2009 by Spencer Spellman · 2 Comments
I recently had the opportunity to go to Eye for Travel’s Social Media Strategies Conference in San Francisco (there’s another one coming up in June). The conference featured presentations from companies that included Disney, Priceline, Linkedin, Southwest Air, TripAdvisor, Bebo and more. Although the conference focused primarily on travel, it included social media strategies that everyone could take advantage of. The two-day event showed that there are many people who are positively using different social media outlets like Facebook, Twitter and their own online communities to reach out to consumers, while bringing in a return on their investment.
If there was one principle that was emphasized more than any other, it was that of engaging people. Read more
Using SEO to Optimize Your Social Media Profiles
April 3, 2009 by Spencer Spellman · 5 Comments
If you’re reading this then it means you probably have at least a base understanding of what social media and social networking is. You probably at least have a Facebook profile.
If you’re more learned in social networking, some of your day’s activities may have consisted of stumbling one of your blog posts, digging a couple articles, posting a bulletin, changing your status update and retweeting a Guy Kawasaki article. However, did you know that no matter what your social media experience, that you can optimize your social networking profiles so that more people can find you? Read more
How to: Create a Facebook Fan Page
February 20, 2009 by Spencer Spellman · 2 Comments
If you’ve recently graduated from college, it’s hard to imagine your college life apart from Facebook. Catching the latest gossip, becoming friends with that college superstar who has never heard of you and staying up-to-date on the latest happenings. And of course, everyone knows it’s not official until it’s on Facebook! However, Facebook is no longer just for college students. Many people reading this may have parents and even grandparents with an account now. Time Magazine even went as far as to publish an article recently called “Why Facebook is for Old Fogies“.
Facebook has not only become a place for young people to connect and network, but it has also become another avenue for businesses and organizations to connect, network and promote their organization. Read more
Harnessing The Power of Twitter for Your Business
February 13, 2009 by Spencer Spellman · Leave a Comment
It almost sounds silly to even hear the word “Twitter” coupled with business. It sounds more like something your children would ask for at Christmas. However, despite the unusual name, as Twitter grows so will its ties to the world of business. This begs the question, how is Twitter a powerful tool for businesses?
If you’re not familiar with Twitter, it is a microblogging tool, which in essence gives users 140 characters with which to communicate. Examples of posts include links to articles, advice, self-promotion, questions, and statements about what people are currently doing. Read more
