press releases
12 Things You Should Know about Formating Press Releases
December 11, 2008 by Michael Alexander · 3 Comments
How many times have you gone to your mailbox, flipped through the envelopes and tossed the junk mail in the recycle bin unopened? All the time, right?
Journalists do the same thing with most press releases they receive, whether sent by snail mail or email. As I wrote the other day, I’m planning on writing a series of posts on how to put news about your business into press releases, how to get people to read them and (one hopes) to act on them. I’ve already written about the benefits of writing press releases for your site to promote your business and for your client.
Let’s begin with the begin–i.e. the fundamentals. Here’s a quick run down on how to format your press release whether for print or electronic media:
