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Journalism’s ‘Dirty Little Secret’ Helps You and Your Clients
December 10, 2008 by Michael Alexander · 3 Comments
I was collaborating with a designer friend a couple of weeks back on a Web site for a small, but ambitious, client. The client’s primary interest was presenting his business in the shiniest possible way–no surprise there. But I raised the point with him that although we could build an awesome-looking and functional site for him, there was a lot more to think about than the site’s look and feel.
Content matters, as we all know. My point with this client was that he needed to put more info on his site than his marketing info and his service’s unique selling points or USPs. My primary objective was to convince him that his site must have quality content and in sufficient quantity to attract visitors and push up his search engine rankings. I’m not talking here about the usual SEO kinds of like tweaking tags and other things, although that was part of the discussion.
