Why Writing for the Web and for Print Differ and What to Do About It
December 23, 2008 by Michael Alexander · 1 Comment
Visitors to your Web site won’t read much of your content word-for-word. They’ll scan the text, cherry picking what to read. They’re in a hurry, easily distracted and have limited attention spans. If they don’t see right away what they’re looking for, they’ll bail out.
You can look it up. Go to the Poynter Institute’s or Jakob Nielsen’s site. Those guys have done lots of studies on how people read on line.
