social media strategies

Twitter Advertising: How to Get Promoted on Twitter

After years with no clear path to monetization, Twitter now offers three different methods for advertising or “promoting” your business: Promoted Accounts, Promoted Trends, and Promoted Tweets. Which service is right for you will vary depending on the type of campaign you’re planning. Do you want to acquire followers? Build buzz around a new product? Or, just spread your message as far as possible through the Twittersphere?

The first step is understanding how Twitter’s Promoted advertising works and the benefits of each service. Once you know how Twitter can promote your business, you will be able to choose the best strategy for your social media campaign. So, let’s begin with an overview of each type of Twitter Promotion.  Read more

social media strategies

Eye for Travel’s Social Media Strategies

I recently had the opportunity to go to Eye for Travel’s Social Media Strategies Conference in San Francisco (there’s another one coming up in June). The conference featured presentations from companies that included Disney, Priceline, Linkedin, Southwest Air, TripAdvisor, Bebo and more. Although the conference focused primarily on travel, it included social media strategies that everyone could take advantage of. The two-day event showed that there are many people who are positively using different social media outlets like Facebook, Twitter and their own online communities to reach out to consumers, while bringing in a return on their investment.

If there was one principle that was emphasized more than any other, it was that of engaging people. Read more