Social Media

Eye for Travel’s Social Media Strategies

I recently had the opportunity to go to Eye for Travel’s Social Media Strategies Conference in San Francisco (there’s another one coming up in June). The conference featured presentations from companies that included Disney, Priceline, Linkedin, Southwest Air, TripAdvisor, Bebo and more. Although the conference focused primarily on travel, it included social media strategies that everyone could take advantage of. The two-day event showed that there are many people who are positively using different social media outlets like Facebook, Twitter and their own online communities to reach out to consumers, while bringing in a return on their investment.

If there was one principle that was emphasized more than any other, it was that of engaging people. Read more

Social Media

Using SEO to Optimize Your Social Media Profiles

If you’re reading this then it means you probably have at least a base understanding of what social media and social networking is. You probably at least have a Facebook profile.

If you’re more learned in social networking, some of your day’s activities may have consisted of stumbling one of your blog posts, digging a couple articles, posting a bulletin, changing your status update and retweeting a Guy Kawasaki article. However, did you know that no matter what your social media experience, that you can optimize your social networking profiles so that more people can find you? Read more

Social Media

Harnessing The Power of Twitter for Your Business

It almost sounds silly to even hear the word “Twitter” coupled with business. It sounds more like something your children would ask for at Christmas. However, despite the unusual name, as Twitter grows so will its ties to the world of business. This begs the question, how is Twitter a powerful tool for businesses?

If you’re not familiar with Twitter, it is a microblogging tool, which in essence gives users 140 characters with which to communicate. Examples of posts include links to articles, advice, self-promotion, questions, and statements about what people are currently doing. Read more