Comments on: When you try to please everyone, everyone goes home unhappy

By: Jonathan Devine -

Jonathan Devine - — Mon, 15 Dec 2008 08:12:16 +0000

One solution I have worked on, perhaps not perfect, is to have a simple index that lets the user identify what kind of visitor they are. From then one ne-er the twain shall meet. Each branch of the site is tailored to the user, and shared content comes from shared code, so really its efficient in practice.

The only real downside is if a search engine drops them into the wrong half of the site.

By: Duane Nason - http://www.duanenason.com

Duane Nason - http://www.duanenason.com — Fri, 05 Dec 2008 19:22:37 +0000

“When you try to please everyone, everyone goes home unhappy” – ain’t that the truth!

By: Jack McDaniel - http://impress-design.com

Jack McDaniel - http://impress-design.com — Thu, 04 Dec 2008 18:37:31 +0000

I’ve run into this situation several times, especially with companies that sell products both directly to consumers and wholesale.

What has worked best for me is to set the site up for consumers with a Wholesale Login in several places – Main Menu, Graphic Body link and a footer link.

B2B buyers don’t typically care for the consumer ‘fluff’. They want to go directly to their needs – order product, check orders, find new announcements. Most of the B2B users want a simple easy-to-use interface that is quick.